Today, the cheif officer of the Xbox/360 project, Robbie Bach, was promoted to work with the MS Music service to "make it compete with iTunes". To do that, Robbie will have to change his job from making a cool thing not so cool, to making a sucky thing cool.
Xbox was already a cool product, and I doubt Rob had any problems trying to get people to see the black box as cool. But, what a change it will be in trying to get the MS music service cool enough to compete with Apple's iTunes.
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